AMERICA'S BEST RACING
There have been murmurs in the industry that the app would start offering live racing from 2015 onwards, but as yet we have had no confirmation from this. One thing that we would expect to see though is rival companies looking to get a piece of this successful pie. Whilst the company still have the one-of-a-kind app at their disposal, Equibase will hopefully look to take the app to the next level and include live streaming. The app can be downloaded from both iTunes and the Google Play store free of charge.
For those of you unfamiliar with the feature, Match Live essentially shows you a real-time overview of how the race is taking shape. You don’t get a live stream as such (although this option is available for most races) but you get a graphic that shows where each horse is positioned and how the race is panning out. Probably the best feature of all this is that it’s completely free to use. We just mentioned live streaming and that requires a small stake to be placed before viewing it, but this just requires you to log into your account with no need to place a bet on that race on even make a deposit.
Find out more about this feature in our Bet365 racing review.
But, and that’s a big but, the overall standard for horse racing apps in the US is poor. You look at some of them and think they were released in in 1994, not 2014. The biggest frustration for US users is that their Euro counterparts are making polished, slick, user friendly and feature rich betting apps. The comparison between any of the three mentioned above and a bookmaker such as bet365 is almost laughable.
Whilst progress was made in 2014, the industry still has a long way to go to get up to date in a market that seems to be moving away from them, fast! Set-up Instructions: Click Here for full download and install instructions.
Social betting has definitely been one of the major breakthroughs in 2014. There seems to be sites all over the place offering an environment where people can place wagers between their friends on a number of different sports. That being said, horse racing has been a sport that’s seemed to be left behind somewhat.
Pretty much every sport you can think of seems to have some sort of social betting site associated; apart from horse racing. The thing is, we can’t really understand why it would get left behind. The sport is as popular as any in the industry and it’s one of very few that without betting would likely die out. Maybe there is a niche in the market out there for someone, but we would be very surprised – and disappointed- to see another baron year in 2015 for the social betting side of horse racing.
Increase In Mobile Specific Offers For Racing Punters
There’s no denying that mobile betting has been the buzzword of 2014. In fact, bookmakers are actually starting to report that more people wager using their smartphone or tablet than through their actual website. As a result, bookmakers are starting to jump on the back of this by offering a ton of mobile specific betting offers and promotions specific to mobile users. In all honesty, if you look closely these offers are just the same as if you were registering via their online sports book, but when the word ‘mobile’ is attached it does seem as though they are just for mobile users.
A typical offer might be ‘Bet on this race using your mobile and get a free bet worth £10’ or something along those lines. It’s an area that is definitely here to stay as well and throughout 2015 we would be surprised if the number of these offers doesn’t increase. On top of that, the likes of racecard’s on mobile devices have seen a huge increase to allow punters greater access from a number of resources on their smartphone.
Geo-tagging To Be The Next Big Thing In Horse Racing?
You’d of have to have been living under a rock all year to not know that 2014 saw the release (in some form) of Google Glass and the Apple Watch. These two technologies might just be the way that revolutionises how we bet in the industry. Geo-tagging would have a big role to play in both with smartphones, glasses and watches being able to locate when we are at certain races to bring up live odds and information about races at the meeting.
In all honest, it seems a long way off right now as both the Google Glass and the Apple Watch have yet to really explode, but they are certainly possible features that could be released in 2015.