Leading horse racing channel At The Races has launched an enhanced mobile betting app that it hopes will expand its reach through a multi-device offering across Ireland and the UK.
Developed in partnership with leading OTT Live and VOD streaming provider Simplestream, the upgraded app contains a tablet extension for iPad, a multiple betting system, live vision and replays, as well as offline viewing functionality.
Developed in partnership with leading OTT Live and VOD streaming provider Simplestream, the upgraded app contains a tablet extension for iPad, a multiple betting system, live vision and replays, as well as offline viewing functionality.
Using Simplestream’s Media Manager, the app’s API-powered betting system offers odds comparisons from different bookmakers, while also allowing users to bet directly through the app with the likes of William Hill, Coral and Ladbrokes.
Another notable perk is the opportunity to watch racing remotely via the live channel feed, which is complemented with race card information. The live racing feed, designed for on-the-go viewing, is also available on iOS and Android mobile phones.
Replays are likewise a strong feature, and are uploaded within minutes of the completion of races from 51 racetracks across Ireland and the UK. The app contains a searchable archive that contains over 18,000 race replays, allowing users to watch past races as part of their form research. Additional video content is also available, and includes news programmes and magazine shows that are broadcast on the At The Races channel.
The offline capabilities of the optimised At The Races app are likewise expected to be a big draw card, providing access to certain content without the need for a network connection. This feature will allow racing fans to use the app to study form whenever and wherever they want.
At The Races is Ireland’s largest horse racing channel, broadcasting content 24 hours a day to a television audience of over two million, along with an online audience of almost three million users each month.
Another notable perk is the opportunity to watch racing remotely via the live channel feed, which is complemented with race card information. The live racing feed, designed for on-the-go viewing, is also available on iOS and Android mobile phones.
Replays are likewise a strong feature, and are uploaded within minutes of the completion of races from 51 racetracks across Ireland and the UK. The app contains a searchable archive that contains over 18,000 race replays, allowing users to watch past races as part of their form research. Additional video content is also available, and includes news programmes and magazine shows that are broadcast on the At The Races channel.
The offline capabilities of the optimised At The Races app are likewise expected to be a big draw card, providing access to certain content without the need for a network connection. This feature will allow racing fans to use the app to study form whenever and wherever they want.
At The Races is Ireland’s largest horse racing channel, broadcasting content 24 hours a day to a television audience of over two million, along with an online audience of almost three million users each month.
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