William Hill Australia has struck a deal with Racing NSW and the Australian Turf Club to live stream New South Wales Thoroughbred Races.  The landmark agreement will see William Hill become the only corporate bookmaker to live stream NSW races Down Under. The service will be available on William Hill’s website and mobile betting app, which is available to both iOS and Android users.
 
The likes of Ladbrokes, SportsBet and CrownBet reportedly all submitted tenders to secure the highly desired streaming rights, which add to William Hill’s growing portfolio of streaming services and commercial partnerships.  The company is the official wagering partner of the Australian Open and, as part of its agreement with Tennis Australia, has live streaming rights for the tennis season’s opening grand slam.

Australian bettors are being offered larger racing odds through leading Aussie bookmaker Sportsbet’s new Power Play feature.  Available exclusively through Sportsbet’s app on IOS and Android mobile devices, Power Play allows bettors to increase their odds on thoroughbred, greyhound and harness racing bets.
 
Sportsbet Mobile, owned by Irish bookmaker Paddy Power, has made the feature easy to use, with bettors simply having to click on  the ‘Power Play’ button that appears alongside selections on their betting slip. The size of the odds boost is determined by the original price, with shorter odds receiving a smaller percentage increase than larger odds.

The Australian market is one that has been growing quite rapidly over the last few years. It’s a sport that many probably wouldn’t associate with Australia due to the popularity in Aussie Rules, cricket and rugby. But horse racing is actually as popular in Australia as anywhere in the world and to accompany this popularity they have some of the richest horse races going.

What differentiates Australia from say the UK was the speed in which they integrated mobile devices into their horse racing legacy. The timescale has been much longer than the UK, but having said that, even over the last couple of years the country have started to embrace mobile technology within the horse racing industry and apply it as the fantastic tool it is. Below we have included some of the best Australian horse racing apps to use which will range between bookmakers, live streaming apps and that of dedicated racing apps. Within in each section we feel that these apps can be used together to form a really comprehensive mobile horse racing portfolio for Australian punters.