Ladbrokes and Coral has been ordered to halt its bet-to-watch online streaming service from all 22 race tracks covered by broadcaster At The Races (ATR). Tensions between the bookmakers and racecourses over media rights have escalated since the start of the year, when new betting shop channel The Racing Partnership (TRP) won control of broadcasting vision from six racetracks owned by Arena Racing Company (ARC), Britain’s largest racecourse ownership group and a major At The Races shareholder. The racetracks the company won rights to are Doncaster, Lingfield, Southwell, Windsor, Worcester and Wolverhampton.
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British broadcaster ITV will live stream horse racing to smartphones and tablets across Ireland and the United Kingdom through its ITV Hub iPhone and Android app, a move the industry is hoping will boost dwindling audience numbers. As part of a four-year deal to commence in 2017, ITV snared the broadcasting rights to UK horseracing from Channel 4, and has quickly turned its attention to delivering the sport maximum exposure through a multi-platform offering.
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