That includes marquee meetings such as the Grand National, the Cheltenham Festival, Royal Ascot, the Derby and Kempton on Boxing Day, which mobile sports viewers will be able to watch on their iPhone, Samsung Galaxy or other mobile device.
ITV Hub, which is available from the App Store on iTunes and on Google Play, will also show replays of each of the meetings.
Prior to ITV securing the broadcast rights, horse racing fans who opted to watch races on tablets or smartphones did so through the Channel 4 on Demand app. But faced with declining viewers of major racing festivals in recent years, Racecourse Media Group, the company charged with managing media rights for racecourses across the UK, decided a change of host broadcaster was in order.
Racecourse Media Group are forecasting that a switch to ITV, which last televised horse racing in the UK 1985, will expand the sport’s audience reach across TV and mobile platforms. The deal complements a growing portfolio of sports rights for ITV, which also televises the French Open, Tour de France, 6 Nations Rugby and matches featuring the England football team.