William Hill Australia has struck a deal with Racing NSW and the Australian Turf Club to live stream New South Wales Thoroughbred Races. The landmark agreement will see William Hill become the only corporate bookmaker to live stream NSW races Down Under. The service will be available on William Hill’s website and mobile betting app, which is available to both iOS and Android users.
The likes of Ladbrokes, SportsBet and CrownBet reportedly all submitted tenders to secure the highly desired streaming rights, which add to William Hill’s growing portfolio of streaming services and commercial partnerships. The company is the official wagering partner of the Australian Open and, as part of its agreement with Tennis Australia, has live streaming rights for the tennis season’s opening grand slam.
The likes of Ladbrokes, SportsBet and CrownBet reportedly all submitted tenders to secure the highly desired streaming rights, which add to William Hill’s growing portfolio of streaming services and commercial partnerships. The company is the official wagering partner of the Australian Open and, as part of its agreement with Tennis Australia, has live streaming rights for the tennis season’s opening grand slam.
William Hill also live streams Victorian thoroughbred racing, although unlike the Racing NSW agreement it shares this privilege with rival bookmakers. Additionally, it is the major sponsor of the Moonee Valley Racing Club, host of the William Hill Cox Plate, Australia’s second richest weight-for-age race and one of the showpiece events of the Spring Racing Carnival.
The online betting behemoth even announced a two-year partnership with English Premier League club Tottenham earlier this year.
Given its exclusivity, the New South Wales venture is a major boon for the company. It comes in time for the busy racing season Down Under, which sees racing wagering soar during the spring.
Australian racing bettors are also set to seize on the opportunity to view New South Wales racing live and free, particularly given that their appetite for watching sport and betting via their iPhone, Samsung Galaxy or other Android device is on the rise.
The deal will also bring much-needed revenue to Racing NSW, which has seen wagering figures stall following the highly publicised breakdown of greyhound racing in the state.
The online betting behemoth even announced a two-year partnership with English Premier League club Tottenham earlier this year.
Given its exclusivity, the New South Wales venture is a major boon for the company. It comes in time for the busy racing season Down Under, which sees racing wagering soar during the spring.
Australian racing bettors are also set to seize on the opportunity to view New South Wales racing live and free, particularly given that their appetite for watching sport and betting via their iPhone, Samsung Galaxy or other Android device is on the rise.
The deal will also bring much-needed revenue to Racing NSW, which has seen wagering figures stall following the highly publicised breakdown of greyhound racing in the state.
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