The exciting new feature, which is available exclusively to Australian iOS and Android punters, was launched in time for the start of the spring racing carnival in Melbourne, and provides bettors with the opportunity to double their racing wagers, at pre-race odds, after the jump.
Using their iPhone, Samsung Galaxy, Windows Phone or other mobile device, punters can simply tap on the Double Down icon after the action has started to double their bets on fixed price and single win bets across selected Australian thoroughbred races.
The matching bet can also be use on each-way wagers, although only the winning portion of that bet will receive the doubled stake. Bettors should also be aware that a fee of 10 per cent of the bet stake is charged for ‘doubling down’, and this is clearly highlighted on the bet slip.
William Hill, which also recently won the exclusive rights to live stream New South Wales thoroughbred racing through its website and mobile app, has expressed confidence that the ground breaking product will have wide appeal. The company expects Double Down to attract infrequent punters who place bets specifically on the Melbourne Cup and other major spring carnival features, as well as racing purists that bet on the sport year-round.
The move looks set to be a major boon for William Hill, which is competing in a congested and highly competitive mobile betting landscape. That pursuit has become a little tougher in recent times after updated gambling regulations sent a jolt through the live sports wagering market in Australia. New rules have made it tougher to place in-play bets through bookmaker apps and websites, with bettors now having to connect directly with an operator in order to do so.
The Double Down initiative looks likely to tip the scales back in bookmakers’ favour, with a single tap of a button on a smartphone or tablet allowing bettors to enhance in-play bets. It is also a clear signal that bookmakers such as William Hill will continue to push the regulatory paradigms in order to expand the sports betting options for their customers.